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The Unit 2 Assignment extends your work in Unit 1 regarding the competitive and
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The Unit 2 Assignment extends your work in Unit 1 regarding the competitive and macroenvironmental factors that impact a business. You will prepare a SWOT analysis using the company you analyzed in the Unit 1 Assignment for this assignment. As a reminder, your company’s strengths and weaknesses are internal, issues you have control over and can modify. Opportunities and threats are external; matters going on outside your company, in the larger global market.
See Unit 2 Assignment template.
Reference the course textbook and a minimum of one article from the Purdue University Global Library.
For an example of a SWOT analysis, see “Skechers USA, Inc. SWOT Analysis.”
Keyword search terms you might find useful include “SWOT,” “competitive analysis,” or “strategy” plus company name.