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Student-led discussions give you an opportunity to find a piece of news, analyze

by | Jun 25, 2021 | Public Relations | 0 comments

 

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Student-led discussions give you an opportunity to find a piece of news, analyze it, and present it to the class. Each discussion should last up to 5 minutes. The goal of this discussion is to show us how you can apply your PR learnings to pieces of news. Just like I show you various articles and other news during our lectures and discuss how the article is a “PR piece” – this is what I’m looking for. My goal is to help you distinguish how companies, brands, organizations “get press.”
**This is similar to the news assignment you worked on last week, except you are finding a piece of news from a magazine, newspaper, TV segment or other reputable online news source.
**Please create a PDF or PPT of your article as you will be sharing it during our class session through the Collaborate web tool — only your voice will be heard, no video is required.
**Here’s an example of the type of article AND support (press release) that I’m looking for including how you can discuss it during your presentation:
Article: https://www.cnbc.com/2018/06/19/amazons-alexa-will-now-be-your-butler-at-marriott-hotels.html
Press release: https://press.aboutamazon.com/news-releases/news-release-details/amazon-helps-hotels-offer-new-engaging-guest-experiences-alexa
For this specific article, think about discussing the partnership and how it could positively (or negatively) promote the brands involved and the overall point of such a partnership, etc. This is clearly a PR piece that discusses the details of the partnership and is promoting the brands at the same time.

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