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Read: Bolder, P. (2020, April 21). COVID-19 and world peace: An overture to a ne

by | Sep 2, 2022 | Business and Management | 0 comments

 

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Read:
Bolder, P. (2020, April 21). COVID-19 and world peace: An overture to a new era or business as usual? JSTOR https://www.jstor.org/stable/resrep24189?seq=1#metadata_info_tab_contents
Chron Contributor. (2021, May 26) What Is a global expansion corporate strategy? Small Business. https://smallbusiness.chron.com/global-expansion-corporate-strategy-73346.html
Clarke, T., & Boersma, M. (2017). The governance of global value chains: Unresolved human rights, environmental and ethical dilemmas in the Apple supply chain. Journal of Business Ethics, 143(1), 111–131.
Jain, T., & Pareek, C. (2019). Managing Cross-Cultural Diversity: issues and Challenges. Global Management Review, 13(2), 23-32. https://www.sonamgmt.org/journal/current-issues/managing-cross-final.pdf
Globalization reports – BBC World Service (https://www.bbc.co.uk/worldservice/programmes/globalisation/)
Baldwin, R. (2018, May). Why will the future of globalization be so different [Video]. TED. https://www.ted.com/talks/richard_baldwin_why_will_future_globalisation_be_so_different
Bhattacharya, A. (2018, October). Globalization isn’t declining — it’s transforming [Video]. TED Conferences. https://www.ted.com/talks/arindam_bhattacharya_globalization_isn_t_declining_it_s_transforming
For the ESSAY:
Globalization and Advertising: The Case of Nike (https://www.researchgate.net/publication/322157595_Globalization_and_Advertising_The_Case_of_Nike)
In the last 30 years, Nike has only intensified its practices in growth across all continents. Over the years, Nike has had success but has occasionally come under scrutiny for various unethical practices or scandals.
After reviewing the case study:
Explain how Nike has come to their current globalization situation through its expansion strategy.
Explain what the positive and negative impacts of the strategy.
Explain how Nike responded to the situation.
In your opinion, how could the company have responded differently? Suggest at least two alternative responses.
What would the consequences have been?
***Note: Be sure to use in-text citation and provide references for your sources, including textbooks.

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