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Project part 1: Company Background and Business Model (2 pages, double-spaced) 1

by | Jun 22, 2022 | Marketing | 0 comments

 

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Project part 1: Company Background and Business Model (2 pages, double-spaced)
1) Background should include information such as brief history, main products and services, location/headquarters, markets (market share data), firm size etc.
2) Business model:
identify and provide data of its main sources of revenue and/or profits for its business segments, for example, revenue/profits from
• Main products or services
• Different markets (particularly for global firms)
• Online vs physical stores
3) Trend analysis on its business model ( how its business model changes over time in the recent 5 years, and your insights/conclusion from the trend analysis)
Part 2: External Environment Analysis (4 pages, double-spaced)
1) General environment analysis (PESTEL analysis, what are the opportunities and threats for the firm?)
2) Industry analysis,
a. industry trend ( identify key driving forces of the industry)
b. industry life cycle analysis
c. five forces analysis ( what is your conclusion of the attractiveness of the industry)
3) strategic group analysis,
a. identify strategic groups for your firm
b. strategic mapping analysis ( identify two most important variables in which firms compete in the industry, and specify your firm’s ‘positioning’ in the industry along the two variables. Is that positioning sustainable?)
Note: To Access Industry Surveys Report:
1) Go to Industry Surveys Database from the library https://library.strose.edu/business (Links to an external site.)
2) Click Industry surveys from the left menu
3) Enter Company Name to Search from the top box
4) Click Download Industry Surveys ( Save the PDF file)
Project part 3 : Internal Environment Analysis (4 pages, double-spaced)
1) Financial analysis ( key ratios and stock price analysis );
a. at least five years of data;
b. using multiple indicators for each category of ratio ( for example, using profit margin, ROA, ROE etc for profitability ratios)
c. including referent group for benchmark ( major competitor, industry average, market etc.)
d. use tables/figures/charts in presenting your data
e. provide your interpretation, conclusion/findings from the financial analysis
2) Identify strengths and weaknesses based on your analysis of the following:
* resources, capabilities, core competency
* value chain activities
3) Identify strengths and weaknesses based on your analysis of the following:
* organizational culture
* organizational structure
* strategic leadership
Project Part 4: Strategic issues and recommendations ( 2 pages, double-spaced)
1) Identify strategic issues of the firm based on your previous analyses.
2) Provide your recommendations of solving each strategic issue.

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