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Professional Writing Assignment Content Background: Communication is a critical
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Professional Writing Assignment Content
Background: Communication is a critical part of organizational effectiveness and essential to your personal and professional development. This course includes assignments designed to give you practice in developing and improving your writing skills. General Instructions: Your first writing assignment is explained below. Before working on this, it will be helpful to review the Student Professional Writing Guide that you will find in the Professional Writing and Research folder. Adhere to all the writing principles discussed therein. Carefully follow all instructions below. You may obtain assistance for this assignment from any of the academic support resources at Monroe. Due Date:
Wednesday, June 22nd beginning of class
Your Name | MK110 | June 22, 2022 | Professional Writing #2
Compose and format your communication as a Business Memo (see sample)
WORD document (.doc or .docx)
300-400 words (1 to 1½ pages)
Times New Roman 12-point type
1” on top, bottom and sides
Single-spaced within each paragraph. Write in paragraphs with a line skipped between each. Skip lines as shown in the Business memo sample.
Spelling, Grammar & Punctuation:
Use of a spelling and grammar checker is required. This will catch most, but not all, mistakes. Make needed corrections. Proofread your document and make additional corrections that the checker missed.
Strive for message clarity. Read your document aloud. Edit and improve.
Upload to Blackboard and have your work accessible during class.
Assignment: The key ingredient for doing social media marketing well is having a strategy. Without a strategy, you might be posting on social media platforms simply for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it will be hard to achieve a company’s desired results on social media.
Prepare a proposal for a social media strategy to expand your market reach for one of the following two products: a new makeup line OR a revolutionary cardiovascular exercise machine. In your proposal be sure to:
State which product you are writing about and describe the product in terms of its key features and benefits. You are free to envision the product as you see fit.
Define your target audience (use demographics, geographics, psychographics, behavioral factors, or any other descriptors you deem relevant) and summarize your understanding of its wants and needs.
Identify two social media platforms that you intend to use to expand your market reach. Be sure to explain the reasons you selected each social media platform as well as your approach for using each.
Assume the role of the Social Media Marketing Manager for your company. Write a business memo (exactly following the format of the provided sample) to the Director of Marketing presenting your proposal that clearly and thoroughly covers the three elements enumerated above. Be detailed and specific in your writing.
Compose your work as a business memo, EXACTLY following the formatting displayed in this provided sample: BusinessMemoSampleFormat.docx
Follow all of the instructions written above.
Upload your completed work only as a Word file. Work in any other file format will not be accepted and will receive a grade of 0.