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Please write 2 or more pages on the following. No outside sources. The sources
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Please write 2 or more pages on the following. No outside sources. The sources are the textbook International Marketing, and an article on Starbucks going global fast uploaded files attached.
Read the “ Starbucks–Going Global Fast” case posted above and answer the following questions based on your understanding of the case. Make sure that your answers are detailed and reflect an in-depth analysis of the case. Write your report in a separate file (MS Word format) and upload it to BlackBoard via the link on the assignment page.
Answer these two questions for the case study.
1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.
2. Identify the major risks facing the company and suggest possible solutions
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