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eek 3 Deliverables Marketing Tactics (2-3 pages maximum for all three sections;
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eek 3 Deliverables
Marketing Tactics (2-3 pages maximum for all three sections; remember to use section headings)
Product Plan — a detailed description of the product or service including sizes, varieties, standard features, optional features, packaging, warranties, and branding. Pricing Plan — a description of the pricing objective, the pricing method to be utilized, the proposed price(s) for the product, and any planned price-adaptation strategies. Explain the rationale for your choices. Place/ Distribution Plan — a description of the distribution channel(s) that will be utilized to deliver the product to the buyer. Topics to consider for this section include number of channels, channel levels, number of intermediaries, terms and responsibilities of channel members, management of channel conflict, etc.