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Discuss the role of magazines as part of an advertiser’s media strategy. What ar
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Discuss the role of magazines as part of an advertiser’s media strategy. What are the advantages and limitations of magazines? If you were purchasing magazine advertising space for a marketer of running shoes, such as Nike, ASICS, or New Balance, what factors would you consider? Would your media plan be limited to running magazines or would you run ads in other types of publications? Explain. Finally, discuss the digital disruption that is impacting the traditional print media of newspapers and magazines. Do you think magazine and newspaper publications can respond to these changes and attract and retain readers and in turn advertisers? Why or why not?