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COMPANY TO USE IS ATTACHED UNDER FILES The Importance of Clarity and Conciseness
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COMPANY TO USE IS ATTACHED UNDER FILES
The Importance of Clarity and Conciseness (Module Six)
As the new corporate communications manager, you have come across many examples of ineffective communications, including some older directives that were
never carried out, mostly because of their unclear nature.
One example included an email stating that the recipient (within the research and development team) was to “create a presentation discussing the new product
and send it to interested departments.” Others included a request from sales to technical support for “a list of the biggest problems with our hot products” and
a memo from finance to all departments to “reduce the number of suppliers being used to better control costs.”
Develop step-by-step instructions that the international gadgets (IG) departments can use to help craft clear and concise directives. Your instructions must
include the following critical elements:
Introduction: Explain the issues with unclear directives and how these instructions will help alleviate those issues.
Audience Analysis: What steps should an IG department employee take to analyze their audience for communication?
Message Determination: What steps should an IG department employee take to determine the message for a communication?
Clear and Concise Writing: What steps should an IG department employee take to ensure that a communication is written clearly and concisely?