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A Maestro without Borders – Case Analysis Questions (100 points) Classical music
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A Maestro without Borders – Case Analysis Questions (100 points)
Classical music is not a very attractive industry for a number of reasons discussed in the case. Yet, our Maestro and his company has been doing very well since their start in the late 1980’s and continue to do well today in this difficult industry (https://www.andrerieu.com/en/tour (Links to an external site.)). Let’s focus on their success and how it relates to their business level strategy.
1. Explain how our maestro repositioned his product (from what was generally the norm) in terms of both the competitive advantage dimension (cost leadership/differentiation/hybrid) and scope dimension (broad/narrow) and how that contributed to his success.
2. Pick two aspects (e.g., strategic actions) of their strategy above and explain how each aspect creates value and contributes to a competitive advantage.
Please note that you do not need to gather additional information beyond what is provided in the case.
Please note that Harvard Business Publishing (HBP) course packet is also required (you must purchase it) and available here https://hbsp.harvard.edu/import/933214